Ton Blockchain Activity Halves as Tap-to-Earn Gamers Number Fall
While the broader cryptocurrency market is in a bullish phase, the Telegram-based click-to-earn crypto game is rapidly losing users.
Data from Google Trends shows that between June and December 2024, search interest in “tap-to-earn” plummeted by 80%. This significant decline suggests that players and investors may be turning their attention to other areas of the booming cryptocurrency market.
Decline in user interest and engagement in click-to-earn games
lead Games based on Telegram Although the cryptocurrency market is booming, companies such as Hamster Kombat, Notcoin, and Catizen have seen significant declines in user numbers. according to TG Statistics, Hamster fighting It lost more than 3 million users in just one month, while Notcoin and Catizen lost 428,000 and 407,000 users respectively.
On-chain activity data paints a similar picture. this tons of blockchainThe number of daily active wallets powering these games exceeded 1 million in September. By December, that number had dropped below 500,000, according to TonStats.
Chainplay’s survey of 957 players supports these findings. While 17.8% of users quit after the first airdrop, 50.6% reduced their activity, indicating a decline in interest after the initial reward.
Additionally, the developer continues to struggle with user retention, as many players leave after claiming free tokens. Animoca Brands reports Top performing projects It only managed to retain 60% of its peak daily active users, and less successful projects retained 25%.
Why click-to-earn games are losing players
Repetitive gameplay remains a major issue. Chainplay reported that more than 51% of players surveyed cited monotonous tasks as the main reason for quitting. Despite efforts to improve user experience, many Click to earn The game relies on simple mechanics, leading to player fatigue.
Additionally, a larger player base dilutes airdrop rewards, making participants feel undervalued. More than half of the users surveyed expressed dissatisfaction with the smaller allocation.
fraud and Safety Worry can also lead to user churn. Games similar to Hamster Fight Millions of accounts have been banned for exploiting the rewards system. Security risks such as hacking and cheating further hinder participation, with 21.8% of respondents highlighting these issues.
Finally, the difficulty of withdrawing rewards is also frustrating for players, with 35.9% of players reporting difficulty withdrawing. As retention issues persist, The future of crypto gaming with click-to-earn money It will be up to developers to address these core issues and deliver engaging, secure experiences that appeal to a wider audience.
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