Telegram App and More Stablecoin Plans
Ethena Labs unveiled its 2025 roadmap on January 3, launching a Telegram-based payments and savings app leveraging its sUSDe Stablecoin.
The platform aims to provide a streamlined neo-banking experience directly through Telegram.
Ethena’s roadmap outlines ambitious plans for TradFi adoption
according to roadmapthe Telegram app will allow users to send, spend and save sUSDe directly within the messaging platform. The app will also integrate with Apple Pay, allowing for seamless transition between sUSDe savings and mobile payments.
Additionally, Ethena’s roadmap outlines its strategy to compete with Tether by transitioning from a single-asset issuer to the Ethena Network, a platform designed for on-chain financial innovation.
“Rather than competing directly with payments companies on their own turf, we plan to address payment and savings tool use cases by building dedicated applications within the Telegram and TON ecosystems,” Ethena Labs wrote.
As part of this transformation, the blockchain platform plans to launch iUSDe in February. iUSDe will be built on Ethena’s Synthetic Dollar,sUSDe. It will incorporate token-level transfer restrictions through “simple wrapper contracts.”
A key priority for Q1 2025 is working with traditional financial institutions to distribute iUSDe to their customers. Ethena intends to announce these collaborations by the end of January.
Ethena has experienced significant growth in the cryptocurrency space, becoming the second-fastest protocol to surpass $100 million in revenue. The network reached this milestone in just 251 days.
This puts it at Solana meme coin platform Pump.funreaching the same figure in 217 days.
In 2024, Ethena introduces major advancements, Including the launch of USDtb in Decembera stablecoin backed by 90% BlackRock’s BUIDL Fund.
Unlike USDe, USDtb adopts a cash equivalent reserve model. It provides scalable and unrestricted transfers to enhance market stability.
The company also Partnering with Trump-backed World Freedom Financial Corporation (WLFI)links to governance proposals under review. If approved, sUSDe (the collateralized version of USDe) will serve as the core collateral asset Aave instance of WLFI.
Additionally, Ethena’s native token, ENA, has also seen significant gains since December. Altcoins Up 33% in the past weekincluding a 15% surge after the roadmap was announced.
The roadmap also hints at some Stablecoin-powered products Scheduled for release this quarter, they include perpetual products, prediction markets, gambling finance platforms and under-collateralized lending.
These developments are consistent with Ethena’s commitment to expanding its presence in the decentralized finance ecosystem.
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