Cannes Launches Web3 Initiative to Encourage Cryptocurrency Payments
In the latest development, Cannes, France, where the International Film Festival is held, announced that it will promote merchants in the city to access cryptocurrency payment systems. It is launching a Web3 initiative to encourage and train local merchants to accept cryptocurrency payments. The goal is to attract high-spending customers, especially as cryptocurrencies become more popular around the world. The move is particularly timely as Cannes will host the Ethereum Community Conference (EthCC) in 2025, attracting thousands of crypto-savvy attendees. A map listing “crypto-friendly” businesses will be provided to help local businesses tap into new economic opportunities.