Travala Integrates Trivago, Taking Crypto Travel Global
Travala, the leading Web3 travel platform, announced a major partnership with Trivago, a well-known accommodation search engine.
This integration will allow access to over 2.2 million Travala listed properties on Trivago, allowing users to compare and book on a global scale. Travala users who book in traditional currencies or digital assets receive Bitcoin or AVA rewards through the AVA SMART program.
Travala
Travelers who choose Travara properties in Trivago will be redirected to the Web3 platform to complete the booking. Payment options range from over 100 cryptocurrencies with supported crypto tokens including Bitcoin (BTC), Ethereum (eth), and Travala’s local ava tokens.
A statement shared with Beincrypto quoted Timo Itterbeck, head of account management at Trivago, praised the expansion of the integration of customer choice. Specifically, it expands their ability to book in emerging payment methods using cryptocurrencies such as cryptocurrencies.
Similarly, Travala CEO Juan Otero emphasized the significance of Trivago integration, citing continued efforts to adopt cryptocurrencies into the masses.
“… With hundreds of billions of dollars of daily searches on the travel meta search engine, incorporating Travala into Trivago will not only benefit us, but will legalize our wider crypto ecosystem,” the statement said.
In addition to Trivago, Travala has maintained integration with other major travel meta search platforms including Skyscanner and Kayak. This is the first crypto-friendly Online travel agency (OTA) will be listed on these networks.
Meanwhile, in 2024, the company’s annual revenue is $100 million.
“Travala hits an annual revenue milestone of $100 million, expands cryptocurrencies in travel and announces AVA & BTC fiscal reserve strategy,” Web3 Platform shared On December X.
It is worth noting that 78% of Travala’s total bookings in 2024 were used CryptocurrencyEssence This reflects the growing demand for digital assets in the tourism industry.
The integration with Trivago is only a week after reports that Binance-backed Travala is considering a takeover offer. As beincrypto Reportthe travel booking service is exploring strategic options, but no specific details are disclosed.
In addition, Binance’s support has closely driven the growth travala. Around mid-December, Binance founder and former CEO Changpeng Zhao (CZ), reiterated the exchange’s early investment in Travala.
“We invested in this crypto visitor platform before, before winter, and stick with it,” CZ sharedEssence
But despite these developments, Travara’s Ava token is soft at press time, trading at $0.64.
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