“Strategy” the New Name of MicroStrategy with BTC and AI Focus
As its founder and chairman Michael Saylor revealed on X (formerly Twitter), MicroStrategy, the world’s largest company, has been renamed to Strategy. The name change has attracted significant attention from crypto enthusiasts around the world, as one dime of the new name is the Bitcoin symbol “B”, which hints at the company’s Bitcoin strategy.
However, the name and the entire website have changed. The brand’s main color is now orange, symbolizing energy, wisdom and its love for it Bitcoin. The company’s rebranding appears to be scheduled ahead of the earnings announcement scheduled for today’s February 5, 2024.
Strategy is the world’s largest Bitcoin Treasury company, the largest independent public trading business intelligence company and Nasdaq 100 stock.
Saylor stressed that following the updated name, “Strategies are one of the most powerful and positive words in human language. It also represents a simplification of our company name, its most important, strategic core. Antoine de Saint -Exupéry said: “The perfection is achieved, not when there is no need to add, but nothing to take away. ” After 35 years, our new brand perfectly represents our pursuit of perfection.”
Meanwhile, the company’s president and CEO Phong Le pointed out: “Strategies are in the most transformative technologies in the twenty-first century – Bitcoin and artificial intelligence.”