MicroStrategy Rebrands to Strategy, Reveals 74% Bitcoin Yield
Michael Saylor just announced that MicroStrategy has renamed strategy as strategy. As part of the reinvention, it incorporates the Bitcoin symbol into its official logo.
The company also released its fourth-quarter 2024 financial results, claiming it spent more than $20 billion on BTC acquisitions during that period. Rebranding clearly defines the strategy’s overwhelming focus on Bitcoin’s future.
Michael Saylor reveals his strategy
Michael Saylor first make fun of Previously rebranded on social media Announce The company will be called “strategy.” The company’s leadership is expected to discuss the brand on Wednesday afternoon’s earnings call.
“Strategies are one of the most powerful and positive words in human language. It also represents the simplification of our company name, its most important, strategic core. 35 years later, our new brand perfectly represents our perfection pursuing.” Says Seller.
Earlier this week, the company Stopped Bitcoin purchase for 12 weeks. These BTC acquisitions have continued since October Recovery momentum in January.
However, the company is also Participated in a billion-dollar tax dilemmaand Bitcoin’s price has been fluctuating. Still, Strategy’s new logo makes its Bitcoin promise very clear.
![Saylor strategy](https://i0.wp.com/beincrypto.com/wp-content/uploads/2025/02/image-53.png?resize=814%2C958&ssl=1)
According to the company’s latest financial results, the fourth quarter of 2024 was its largest Bitcoin acquisition quarter ever, purchasing more than $20 billion worth of BTC. Under the new brand “strategy”, the company aims to earn $10 billion in annual BTC revenue in 2025.
Although 74.3% BTC production In 2024, MicroStrategy’s total revenue fell 3% year-on-year. This is due to a 693.2% increase in business expenses.
Despite this, the company will Stay focused on Bitcoin. Saylor bets on Bitcoin in person and has Advocate for pro-Creputo political reform Just like the US Bitcoin reserves.
However, the assets have I’ve seen some corrections in the past weekthis has a disproportionate impact on the stock price of his company. Rebranding can help its image.
Overall, MST shares have fallen 11% over the past month, but have risen 580% over the year.
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