MicroStrategy Rebrands as ‘Strategy’, Unveils Bitcoin-Inspired Logo
In Bitcoin’s biggest hug, MicroStrategy is known primarily as one of the largest corporate holders of Bitcoin and has a software company that owns it reveal Its new name and logo.
The company is now conducting business as a strategy. Strategy is the world’s first and largest Bitcoin finance company, the largest independent, publicly traded business intelligence company and Nasdaq 100 shares. The press release notes that this brand simplification is a natural development of the company, reflecting its focus and wide appeal.
The new logo includes a stylized “B” that indicates the company’s Bitcoin strategy and its unique position as a Bitcoin finance company. Additionally, the brand’s main colors are now orange, representing energy, intelligence and Bitcoin.
A few days after MicroStrategy revealed its plans to raise $563 million to buy more BTC. Comment name change, Saylor Comment:
“Strategies are one of the most powerful and positive words in human language. It also represents a simplification of our company name, its most important, strategic core. “Perfection is achieved, not when it is not needed,” Antoine de Saint-Exupery said. When added, there is nothing to take away. ” After 35 years, our new brand perfectly represents our pursuit of perfection.”
Additionally, the company will announce earnings immediately after closing at 4 p.m. ET.
