Moca Network on Fixing Fragmented Digital Identity in Web3 | Airdrop Alert Pro

The current state of digital identity management in Web3 presents challenges due to its decentralized nature. This split leads to operational inefficiency and limits the potential of individual users and businesses. To address these issues, developers are working to develop open and user-centric infrastructure.

In Hong Kong Consensus, Beincrypto talks with Kenneth Shek, project leader at MOCA Network, aiming to expand the digital identity-based ecosystem to create a unified environment that enables users to manage their data.

Split Challenge

In Web2 and Web3, users Digital Identity Spread across various platforms, resulting in inefficiency and losing opportunities for users and businesses. Although companies strive to accurately identify and target valuable users, the accumulated value of users on different platforms is not fully recognized.

“With Web2 Sense, you have a Marriott account, a British Airways account, and you have all of these accounts. Even if you are logging in with the same email, you will be considered another user and need to have your password managed The 100 login names are remembered, and you can’t reuse one application from one application to another.” Shek explained.

Similarly, in terms of advertising in Web2, companies use platforms such as Meta to classify users and provide customized advertising. Report By Tiger Research, a Korean Web3 company. However, this process is subject to the limited user data available within each platform.

Therefore, the accuracy and effectiveness of these targeted advertisements are reduced. Usually users who use numerous online services will encounter fragmented digital profiles, thus confining to the context of a single platform.

Web3 projects experienced similar issues during deployment Breath of air.

Web3 authentication issues

Web3 projects are often used Breath of air Distribute rewards to active ecosystem participants. However, implementing these air conditioners becomes complicated by dispersing user activities on the Web2 and Web3 platforms.

“No single layer connects everything,” Shek told Beincrypto.

Reliance on data derived from a single blockchain may hinder accurate identification of legitimate contributors. In addition, the inherent anonymity and decentralized structure of Web3 enables users to enter and exit the network relatively easily.

A significant illustration of these difficulties is Starknet Airdrop targets approximately 1.3 million wallet addresses. Due to the limitations of available data, Qi disk encounters difficulties in distinguishing real contributors. This has resulted in a significant decline in network activity.

Platform-centric control issues

Tiger Research attributes digital identity fragments to several factors. These include platform-centric control, technical incompatibility between platforms and data restrictions imposed by large technology companies such as Alibaba, Tencent and Fuju Group.

This systematic problem also creates practical inconvenience and introduces imbalance in the distribution of value. Users must establish different accounts on each platform and rebuild their activities and profile data repeatedly.

The platform uses this situation to accumulate and retain the value of user data. Companies like Google and Meta pass Advertising Model It depends on user data. In addition, platforms such as Reddit generate substantial revenue from quarterly revenue by commercializing user data.

Instead, as the initiator of this data, users are usually excluded from the financial benefits directly involved.

“Ownership should be returned to the user. In many court cases, companies including banks or Google are suing users for obtaining data and monetizing themselves, each case and conclusion that the user has the right to own their own data and monetizing it Shek explain.

Animoca Brands’ flagship project MOCA Network is developing a digital identity ecosystem. The project aims to unify user data and authorize users to manage their own information.

Open Internet situation

Although MOCA networks are usually Defined as a project focused on NFTit has been working on building an open Internet infrastructure for a long time.

“Since three years ago, we’ve been talking about how to enhance network effects and value by bringing everything together. Imagine the entire Animoca portfolio of all the partners we work with, businesses with a large user base This will be adopted. Shek told Beincrypto that everything will blend with each other and use cryptocurrency as the incentive layer.

The network’s MOCA 3.0 project proposes a system, a system, and a unified account to manage users’ digital assets, identity information and reputation on various online platforms.

This design prioritizes a user-centric approach. The system is built to accommodate individual users, rather than forcing them to adapt to existing limitations. The MOCA 3.0 Air Suite will serve as a universal account system for the network.

“Air Kit stands for Accounts, Identity and Reputation, which is the SDK that our partners will integrate to build the network together,” Shek explained.

Air Kit uses ID as a user service interface to integrate accounts and identities. System simplification Web3 wallet Create and chain activities by abstracting blockchain complexity. It also enhances the user experience with features such as gas coverage and cross-chain transactions.

At the same time, MOCA also integrates a structure that ensures that users control their data.

Authorize users through data ownership

The MOCA network’s credential system complements its unified account system to facilitate user data management and value creation. Users gain data control through secure, decentralized storage and management access to credential processing to resolve centralized platform restrictions.

“What we want to bring is ownership and interoperability of the user’s digital identity and their own data, which they can take anywhere and can take it anywhere to make the entire Internet programmable. Now, This is not programmable because every time you go into a new game or go into a new app, you are treated as a new user every time. But if you do something in an app and then have a history about you, Then go to another app that is creating a programmable user experience based on your user identity,” Shek said.

At the same time, the data protection in the system adopts tamper-proof technology and Zero knowledge proof. Cross-chain messaging protocols enable users to transfer credentials between systems, thereby facilitating secure interaction with smart contracts between various blockchains.

Future development plans include integrated verification and leveraging Web2 data link data. The integration of Web2 and Web3 data aims to create a more comprehensive digital identity system that aims to bridge the gap between these environments and promote a user-centric ecosystem.

“2025 will definitely be very exciting. We are building an infrastructure that is not seen in the space at the moment. We focus on what’s important and that actually affects adoption,” Shek concluded.