GAMEE Co-Founder Shares Insights on Gaming Reward Systems | Airdrop Alert Pro

Add tokenized financial incentives in Web3 to disrupt traditional game modes by attracting new players and retaining their participation through quality games.

In Hong Kong Consensus, Beincrypto talked with Gamee Chairman and Co-founder Bozena Rezab about how games become a powerful tool for landing new users on Web3 and how reward systems can be leveraged to capture different audiences.

Web3 game experience user growth

Blockchain Games Great progress has been made in expanding user growth and attracting Web2 players, which have no interaction with Web3 applications.

Even though Difficult macroeconomic environment in 2024the game faces increased competition from new narratives such as Meme Coins and AI agents.

according to Report By Dappradar, blockchain gaming reached 7.4 million unique activity wallets (Duaws) by the end of 2024, a 421% increase over the past 12 months.

Much of these successes can be attributed to the proactive approach of game developers to expand adoption across different platforms and develop strategies to retain user attention.

According to Rezab, blockchain gaming is one of the most frictionless methods available to the Web3 community, especially those who have little knowledge of the industry.

“The first simple step is to have people guide them into games or something engaging in order to have a wallet and have the first cryptocurrency. That’s not that difficult, but defior there are different cryptocurrency financial factors that are frightening or complicated. So, in the game, I think we have a higher chance to give people the first step. ” Rezab told Beincrypto.

She also explains the importance of understanding the audience you want to attract. Blockchain Games Can work on several platformswhether it is part of Web2 or Web3.

For example, Gamee is included in Facebook and includes Facebook and telegraphand the little-known Wib and Kick. By adapting the provided gaming products to specific needs similar to the platform, Gamee is able to attract new audiences.

“If you figure out in terms of the product, what are the advantages of the platform, then you can use it for the benefit of the game. How sharing works, why people use the platform, how do they use it, is it grouping or channel? It’s more streaming media If you have an appeal that fits the strength of the platform, the distribution is very strong,” Rezab explains.

Once players are introduced to the game, there is a retention incentive to help you stay engaged for a long time.

Share advertising revenue with players

In December 2024, GameE launched Gamee Adnetwork to redesign how the value generated by digital ads can be shared with advertisers and their audiences.

“We are also considering the current understanding of encryption and Web3, and obviously thinking that there is a participant who provides attention and all the data is played. So we are considering lens “Can we do something different and change the process of targeting the value of the player?” Rezab explained.

Under its new advertising network, GameE users are invited to participate in different ads and benefit from their interactions. By completing tasks or viewing ads, users will receive rewards in-game. The program aims to expand the influence of token advertising in the gaming space.

“Suppose our property has 2 billion impressions per month. You can divide the impression into fractional or humanized and give users a small portion of the ad space. You have proven that you have it, kind of like a certificate, because It’s on the blockchain, and it gives you access to the revenue or success of the game. In this way, users are involved in the success of the platform, which is also an interesting way for the platform to raise funds or introduce new games and create a community.” Rezab added.

Although users already have an incentive, developers must also make sure that ads are fun and can stand out from the competition.

“Some principles remain the same. Advertising only works when it gets attention, so creativity and story really matter. I don’t think that changes. The destructive element here is in the process of the value. If you can Participate in advertising objects in any type of reward or use data, etc., in terms of any type of reward or permission, that’s what blockchain brings,” Rezab said.

At the same time, users can continue to receive rewards by directly interacting with the game itself.

Gamefi and the power of motivation-based participation

Although GameE’s advertising approach shows an alternative to traditional funding approaches that typically rely on venture capital investment, its incentive-based engagement program also revitalizes participants’ participation.

explain Some inherent characteristics of describing online games as utilizing Decentralized Finance (DEFI). This blockchain game mode allows players to win crypto rewards and assets while incentivizing developers to build in-game economies.

Although traditional games require players to spend money, Gamefi allows them to pass Game to Irving Mechanism. These can include collecting NFTs representing projects in the game (such as characters or weapons), introducing DEFI protocols such as symbols or liquidity pools, and collecting cryptographic rewards by completing tasks.

When Gamee launched Watbird game on TON Network, it provided cryptocurrency for users to interact with the game.

“When people claim that token, I think about 7 million people are eligible for cryptocurrency and they win this award. It’s not sales at all, so it’s like a totally fair release distributed to the community. See that in it Many people interact with blockchain and cryptocurrencies for the first time, which is really impressive, it’s amazing. You go from having few experiences to having 7 million people qualify for the first time in cryptocurrencies.” Rezab said.

Although this innovative model successfully hit millions of new users, it also contains a hidden flaw.

Retain the Challenge

Player retention is a balanced behavior. Developers must learn to weigh financial incentives and equally compelling gameplay to ensure player engagement lasts over time.

If one aspect takes precedence over the other, the entire game design loses its sustainability.

“For example, what we have observed so far is that when you don’t have incentives in the game, you can see pure retention, the appeal of the game. When you add incentives to a good retention rate, It’s just great. If you add incentives and ownership in the game reservethis is unstoppable. If you add incentives to a poorly performed game, you can mask the type of game that isn’t good enough and attracts people you don’t necessarily want. So I highly recommend that you just make sure it is attractive enough without incentives, and then you can add sugar to it. ” Rezab explained.

With the continuous development of Web3 games, integrating creative incentive models and engaging gameplay will pave the way for the future, allowing blockchain technology to seamlessly enhance player experience, drive mass adoption and reshape the gaming space.