CoinEx CEO Haipo Yang: Why Crypto Needs Specialization | Airdrop Alert Pro

In early 2025 COINX By launching a new slogan, “Your Cryptocurrency Trading Expert,” it announced a major upgrade to its brand.

Coinex has been maintaining a stable state in the encrypted switch space for seven years. But what prompted its latest brand strategy? In this interview, the CEO Haibo Yang Discuss the vision behind the update and its signals for the company’s future.

Beincrypto: Why is Coinex deciding to upgrade its brand slogan now?

It does not exist: I am more like a thinker. I don’t want to quietly observe industry trends and evaluate the long-term development of the company, rather than give a speech. Last year, Bitcoin celebrated its fifteen years, breaking the $100,000 mark. The number of users around the world continues to grow, and the bull market is coming, and major news (such as Trump’s election victory) has also attracted great attention from the cryptocurrency industry. In such a fast-growing market, people celebrate milestone events, but our team prefers to be low-key, stay calm, seize new opportunities, and be aware of any potential challenges. As the cryptocurrency industry is gradually being regulated, communication requires keen insights into potential possibilities. After all, how we serve our users accurately remains the basis for our development.

We observe that no matter how the market changes, users continue to seek more effective tools and services to better understand the market, manage risks, and develop investment strategies. With the development of the crypto market, the competitiveness of communication is no longer dependent on basic characteristics. Instead, they rely on providing more accurate, diverse and professional solutions to fully integrate product, content and service value.

Unlike some platforms that pursue short-term market trends, Coinex always takes user needs as its core driving force, promoting continuous innovation and optimization of user experience and product functions. We rely not only on marketing strategies to attract users. Instead, we use the new slogan “Your Cryptocurrency Trading Expert” to upgrade our brand image, reflecting our determination and ability to provide users with precise and efficient tools and services.

Beincrypto: What is the core value of “your crypto trading expert”? How does Coinex embody the role of “expert”?

It does not exist: When we first put forward this slogan, the internal caught the attention of people – “Isn’t this a little arrogant?” After all, calling ourselves an expert means we have to endure public scrutiny, and people like to find flaws and fingertips.

Before answering this question, let me share my understanding of the slogan. I believe this is the spiritual banner of a company or brand. It must be clear, resonate with value and withstand scrutiny. In today’s information age, every decision-maker faces the task of “separating the truth from the noise.” Our mission is to provide users with services that eliminate noise and provide insights about the nature. When users intend to trade or seek more information to make a decision, they need professionals to provide strict and reliable advice and services. This thinking process is very simple: After good initial interaction and experience, we become one of the core choices for users, and the role of experts and professional services in the final choice helps us quickly stand out.

Most importantly, “experts” are not only labels, but responsibility. It represents our commitment to our users and our deep understanding of the market. For example, Coinex continues to launch new products such as Exchange, AMM, Staking and Mining, providing each user with a more comprehensive, professional cryptocurrency trading service. At the same time, we explore user education in depth through platforms such as Coinex Academy and Coinex Insight, allowing users around the world to understand the market, analyze risks and master the art of decision-making in cryptocurrency trading.

“Experts” not only reflect professional services; this is an extension of our deep sense of responsibility. For example, we monitor the risks of tokens listed on the platform. If we detect risks through specific projects, we will remind users on the platform. If the risk assessment is too high, Coinex will tag the token to ensure user safety. This is our responsibility as a platform.

Coinex is not only focused on cryptocurrency market trading and investment, but also actively participates in social welfare and charities. As corporate citizens, we believe in contributing to global charitable projects. Since its inception, Coinex charity has invested millions of dollars in various charitable activities, benefiting more than 100 countries and regions while helping hundreds of thousands of people.

The essence of the crypto market is not only about transaction convenience and efficiency, but also about a value system based on freedom, transparency and decentralization. It promotes a deep integration between finance, technology and society, promotes decentralization of powers and resources, and builds a more open, equal and transparent global financial network. Coinex’s mission is to make the world a better place through blockchain, which is our core responsibility as “your cryptocurrency trading experts”, rather than driving technology, but taking responsibility for promoting social progress and optimizing our platform to provide users with more professional, effective support and promoting the healthy and sustainable development of the crypto industry.

Beincrypto: What are your experiences and insights after seven years of running Coinex?

Does not exist: The crypto industry is currently undergoing a major shift. Over the years, we have witnessed many market volatility, and digital currencies gradually evolved from idealistic experiments to an important part of the global financial system. Every fluctuation in the market reminds us that technology is a cold work tool, but human pursuit of freedom, independence and control is an eternal theme. The key question is how to find order and meaning in the infinite information and complex decisions we face.

For me, in the past seven years, Coinex has been increasingly thinking about how to keep its direction in this rapidly changing industry and always meet user needs as a guide. Continuously improving our products and services in line with these needs and ensuring that every innovation and optimization truly serves users rather than following short-term trends or surface changes, which is crucial for the survival and growth of the company.

In addition to following user needs, team strength is another key factor in determining whether a company can succeed in the long term. Many people say that the most difficult part of starting a company is not the product, but the people. When the company started, we didn’t have many employees, but each member was driven by a common goal, constantly breaking through and growing rapidly.

As the business grows, the team has expanded, and we attract professionals from all over the world to build Coinex with passion and expertise. We are not only colleagues, but also warriors with a shared vision. We are working tirelessly to establish Coinex on a global exchange that supports over 1,300 cryptocurrencies, 1,800 trading markets and serves users in more than 200 countries. We face numerous challenges in this journey, but also gain resilience and a never-ending spirit.

Market rules are constantly adjusting and user demand is deepening. In a highly competitive market, only professional, efficient and cohesive teams can truly achieve “user-centric” service.

Beincrypto: How do you view the future of the crypto industry?

It does not exist: In the future of the crypto industry, trends will not only revolve around technological innovation, but also involve a comprehensive transformation of social, financial and personal lives. At a higher level, the concept of decentralization of blockchain will be further expanded to promote wider social applications. By promoting intelligence and automation, blockchain and crypto assets will no longer be limited to cryptocurrency trading and speculation, but will gradually integrate into various industries, thus redefining the operating mechanisms of finance, logistics, supply chain, etc. The crypto market in the future will become smarter and may no longer be driven by human-led transactions alone. It will help users make more precise decisions through AI. Machine Learningbig data analysis, and even assist algorithms in executing transactions and investment decisions.

Coinex realized in the early days that the development and industry competition of the platform were no longer limited to transaction volume and number of users, but was based on technological innovation, service depth and continuous optimization to establish long-term comprehensive competitiveness. For example, Coinex’s ecosystem covers multiple areas including transactions, technology and financial services, aiming to create a complete crypto ecosystem by empowering each other. The upcoming launch of Coinex Vault will mark the beginning of a new era of assets Safety manage.

With the continuous application of AI and big data, Coinex began to build a smarter trading platform in the early days. Our AI analytics tools help users more accurately predict market trends, optimize portfolios and provide risk management advice. We extend AI’s smart services to market analytics, candlestick chart monitoring, social media trends and news analytics, allowing users to access more efficient and precise market data support in real time. In addition, we will apply AI to automated trading decisions and risk alert systems to enhance the security and stability of the platform. These advances allow Coinex to not only make a simple trading platform, but also a comprehensive ecosystem to provide professional, intelligent support to users of the global crypto market.

While there are some large exchanges currently dominate the market share, that doesn’t mean they will always be ahead. As market competition intensifies, only trading platforms that can truly understand user needs, constantly innovate and create unique value for users will stand out in this ever-changing competition.

Coinex has established a reputation for reliable exchanges that take precedence over short-term hype. With the launch of its new slogan, Your Cryptocurrency Trading Expert, the company is refining its identity to reflect its commitment to expert-driven trading services. This transformation is not only a rebrand, but also a reinforcement of Coinex’s focus on providing professional and user-friendly experiences to traders around the world.

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