Avalanche Head of Asia Talks Hong Kong Approval and Enterprise Adoption
Justin Kim, Asia Head avalanche,,,,, Sitting Beincrypto before the 2025 Hong Kong consensus emerges.
The recent achievements of the Avalanche in Asia are worth noting – it has become one of four cryptocurrencies approved by Hong Kong authorities for transactions, as well as Bitcoin, Ethereum and Ethereum and Chain links. The platform has established important partnerships throughout the region, from financial institutions in Singapore to gaming companies in South Korea and Japan. In this interview, King discusses the unique architecture of the avalanche, thus enabling specially built blockchains and sharing insights into the implementation of various companies in Asia.
The avalanche has achieved many successful implementations in Asia. What is the secret behind this success?
The key is our unique architecture that enables dedicated blockchains. Unlike traditional blockchains running on a single shared network, such as Bitcoin or Ethereum, Avalanche allows companies to create their own dedicated chains. This solves two main challenges: scalability and regulatory compliance. Companies can control who validates their network and where their data is stored, making them particularly attractive to businesses that focus on privacy and regulatory requirements. We have a pipeline of over 100 blockchain projects and although the technical setup takes only 5-10 minutes, we spent 6 months to a year consulting with each client to optimize their blockchain.
Singapore’s Alipay seems to be an important milestone. Can you explain this project? What challenges does an avalanche help overcome?
Alipay and Grab have been using their dedicated avalanche blockchain since November 2023 Cross-border payment in Singapore. For example, Korean visitors can use Kakaopay at Grab-cropliated stores and process transactions through Stablecoins instead of traditional banking channels. The key challenge is data privacy regulations, which we address by allowing them to create blockchains that are validated only in Singapore. This MAS approved system eliminates bank intermediaries and their fees.
Both Alipay and Grab exist in multiple countries, but they chose Singapore for this implementation. Why Singapore, are there other important financial projects there?
Singapore, especially the Singapore Monetary Authority (MAS), actively supports blockchain innovation. In addition to approving the payment payment system, they also endorsed several major projects. JP Morgan is using its dedicated avalanche chain to represent unlisted assets such as VC stocks and real estate, while Citibank implements a blockchain-based FX trading system to increase transparency and reduce broker dependence. Singapore positioned itself as the most important financial hub in Asia along with Hong Kong, and their openness in regulation makes it an ideal test of blockchain innovation.
Can these successful Singapore implementations be replicated with JP Morgan and Citibank in the US market?
Success with JP Morgan and Citibank Implement its blockchain solutions In Singapore, they may advocate for similar projects in the United States. Until recently, such innovations were challenging due to the regulatory environment in the United States. But with the ever-changing landscape of DMV in California and our existing government programs, we hope to see Singapore as a successful test case, with interest from U.S. financial institutions.
Avalanche also has gaming partnerships like Nexon’s Maplestory in Korea and Konami in Japan. What makes the gaming field particularly successful in the avalanche?
Games and finance are two departments where blockchain can provide the greatest value. In the game, “Off Grid” It proves perfectly – they used a dedicated avalanche chain to reach 13 million users on PlayStation, Xbox and PC in three months. Traditional single-network blockchains cannot handle this user scale or cross-platform integration. They even took the Epic Games store in the first week, surpassing games like Fortnite and demonstrating the potential of specially made gaming blockchains.
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Suntory, one of Japan’s oldest alcoholic beverage companies, has adopted a unique implementation of avalanche blockchain technology. Can you introduce this case?
Solar power implements NFC chips On their premium whiskey bottles, interact with blockchain in two stages. When a customer first scans an unopened bottle, it generates NFT confirmation of authenticity and ownership. When the seal is broken and scanned again, it produces consumption of the “taste NFT” record. This helps track their global distribution of premium whiskeys – for example, if bottles sold in Tokyo are open in Paris, it indicates market demand. It is changing their data collection and marketing strategies.
What is the strategic vision of Avalanche for 2025, especially in Asia?
In Asia, the trend of dedicated blockchain is growing significantly. We see interest in financial institutions, gaming companies and businesses that want to create their own specialized chain stores. In Korea, we are working with major payment companies to expand cross-border payment solutions. We have also strengthened our presence in Hong Kong’s financial sector by discussing multiple partnerships. In the upcoming Hong Kong consensus, we will demonstrate the successful implementation of each department.
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