Buenos Aires, Capital of the Crypto Future?
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The answer to this question seems to be taking shape at Palacio Libertad, which from March 24 to 26, 2025, will be the center of technological innovation that blockchain, and especially Web3, brings to Latin America.
MERGE Buenos Aires is an event that brings together technology, culture and business, promising to transform the city into a global center for the decentralized future revolution through Web3.
MERGE Buenos Aires marks the first phase of the event’s international expansion. Originally launched in Spain, it successfully represents the convergence of Europe and Latin America in the Web3 industry. The most recent MERGE Madrid event, held in October, was a huge success, attracting more than 2,500 attendees and 230 world-class speakers.
The event attracted participation from well-known companies such as PayPal, adidas, Mastercard, BBVA, Santander, Telefónica, BTG Pactual and SAPas well as local blockchain ecosystem companies such as Circle, Ripple, Coinbase, DecidePolkadot, polygon and chain link.
Promising startups also participated in three intense days of innovation, networking and immersive experiences. Acting as a bridge between continents and regions, the event comes to Latin America with the belief that it is not just another event in Buenos Aires’ crowded calendar.
MERGE Buenos Aires is a statement of intent: to strengthen Argentina’s position as a key player in the blockchain ecosystem, artificial intelligence and technologies shaping the future. The three-day event will attract 5,000 attendees who will learn first-hand about the transformation strategies of tech and financial giants such as Mastercard, Microsoft, Santander or Towerbankemerging start-ups, financial institutions, and representatives of local and international governments, including Central Bank of the Republic of Argentina (BCRA).
Technology as a driver of change in finance
The future of finance in the future internet will take center stage at MERGE Buenos Aires 2025, with an agenda that brings together key players in the global financial ecosystem. The coexistence of traditional finance and crypto-assets will be a central theme of the conference.
Custodians, infrastructure, protocols, Stablecoin Issuers and regulators such as the National Securities Commission of Argentina (Variation number) and central banks such as Argentina and Brazil will engage in important debates on the convergence of two worlds destined to meet, defining the cryptocurrency and blockchain environment as enablers of society aiming to lead the financial well-being of its citizens on a global scale.
Additionally, the event will feature top financial institutions, including the first confirmed partners: Santander, Towerbank and Interbankas well as Web3 native companies such as cryptocurrency market and chain analysisThey will share their vision for how traditional institutions can adopt and transform their operating models towards decentralized technologies.
The dialogue will also involve major fintech chambers and associations from the following countries: El Salvador, Panama, Peru, Brazil, Chile, Dominican Republicand Colombiaetc., representing the region’s perspective on entrepreneurship and innovation.
From the perspective of impact Tokenization and digital assets to traditional financial systems and interoperability between financial systems Decentralized FinanceMERGE will position itself as the place to formulate transformation strategies for the financial industry in the Web3 era.
Leisure and culture also play a role
To reflect the transformative potential of technology, activities will expand beyond Palacio Libertad. Buenos Aires, a city that is constantly reinventing itself, will be the backdrop for social events, VIP dinners, community events and cultural tours designed to inspire collaboration that transcends borders and disciplines.
If technology is the engine of change, then culture is the soul that points the direction. MERGE Buenos Aires will also invite attendees to immerse themselves in a cultural movement that connects with future Internet technologies (Web3). from concerts and digital art From exhibitions to immersive experiences, the event promises to be a blend of innovation and tradition.
The voices that shape the future
The event will feature more than 200 speakers, including international leaders such as Monteverde CotiHead of Cryptocurrency and Blockchain Santander; Sebastian ResanoRegional Director of Cryptocurrencies and Digital Assets MasterCard; Fabio Araujoeconomist central bank of brazil; Yemel Jadiexecutive Director Decentralization; Manuel BodroyCo-Founder and CEO bello; as well as prominent local representatives such as Pedro Inhauspedirector central bank of the argentine republic.
The diversity of perspectives ensures in-depth discussions on hot topics such as international regulatory policy, the social impact of blockchain technology, and opportunities in emerging economies.
This diverse voice embodies the ethos of MERGE: connecting diverse perspectives to build a shared future. Like an ever-changing community of ideas, the event will be a space to question established solutions and find innovative solutions.
Argentina on the global innovation map
As Argentina accelerates its adoption of disruptive technologies, MERGE Buenos Aires’ arrival confirms the country is ready for the big leagues. With one of the highest cryptocurrency adoption rates in the world and a steady flow of talent to established tech startups, the region is proving that innovation can be its calling card to the world.
MERGE Buenos Aires is more than an event; it is a platform for change. Ideas, alliances, and projects that can define the future of decentralized technology in the coming years will take shape on the stage.
Because if the future is created today, Buenos Aires is ready to lead. The question is not whether Argentina is ready, but what role it will play in this new decentralized world. MERGE invites us to discover it.For more information about MERGE Buenos Aires, the agenda and how to buy tickets, visit website.
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