Vanina Ivanova on Empowering Women in Crypto | Airdrop Alert Pro

Vanina Ivanova is a marketing veteran. With nearly a decade of crypto experience, Ivanova is now head of marketing for Neon EVM, a network extension that allows Ethereum developers to run compatible Dapps easily Solana.

During the industry, Ivanova saw how women’s participation in this field has changed over time and in which areas are still challenging. In this interview, she talked about how the cryptocurrency industry needs more female leadership positions, such as engineering and developer relationships.

Vanina Ivanova’s journey in cryptocurrency

Q: How did you get into the cryptocurrency space, how did you get to where you are today?

I got into cryptocurrencies very early, by chance – back in 2016, my team and I were using a video streaming platform, we wanted to go through ads and traditional advertise The internet is terrible.

We identified their biggest problem – the lack of transparency in the advertising supply chain – and decided to build their own advertising engine on the blockchain to solve this problem. We were running and learning on the road, but we managed to do it.

Q: Do you have a female role model as you continue to immerse yourself in the cryptocurrency industry?

There are many fierce, incredible women Web3Sadly, many of them are not the spotlight, but are grinding behind the scenes. I admire everyone, known and unknown.

Crypto Women: What has changed in the industry?

Q: How has women’s participation in crypto sectors changed over time since you started your career, especially about participating in crypto services and participating in leadership roles?

At first there were occasionally female leaders here or there, but overall, the industry was dominated by men. I still remember a hackathon I attended in San Francisco in 2017, and I was one of about 5 women in hundreds of men.

In the early days, most women were marketing Or operate–In the scope that is still so today, engineering or Devrel roles for women more.

Q: What obstacles do women face when entering the cryptocurrency industry? How do you think this is alleviated?

One of the biggest problems I see is the lack of expression: we need to see more female leaders.

That’s why organizations like Shefi are so important to provide education, guidance and support to female Who wants to start their own Web3 career or understand cryptocurrencies just for financial independence.

Q: How does marketing play a role in attracting women into the cryptocurrency space?

Cryptocurrencies are complex and often confusing. Simplifying it and broadcasting information about Web3 is not Rocket Science is the job of crypto marketers. Women naturally tend toward the second guess, which is why the important example is seeing more examples that make them think: “Wait, I can do that too!”

The development of crypto marketing

Q: How do you empower women to participate in cryptocurrencies through marketing strategies?

I’ve been trying to make cryptocurrencies understandable and show the financial freedom opportunities it has to offer. I dare say I managed to create a stunning group of women in the cryptocurrency around me, we act as cheerleaders for each other and advocate trying to bring more women out of it. Web 2.0.

Q: You have just started working as marketing director for Neon EVM. What are you looking forward to achieving in this new role?

Neon EVM is a network extension that allows EVM Developers can easily leverage Solana’s liquidity and user base. Now, Solana is the chain that attracts the most non-Mexicans into the cryptocurrency space.

Ultimately, I’m going to see a day on the DAPP as easy as signing up for Tiktok.

The challenge remains

Q: The cryptocurrency sectors are very interconnected and usually involve different countries. What are the challenges women face in the cryptocurrency sector, more extensive in finance and technology, and vary in different countries you have visited?

This is a huge topic and I don’t think I can answer it in a paragraph. Women around the world often face economic, political and even cultural challenges.

I like to focus on more common issues and therefore it is easier to find broader support such as misogyny and discrimination, restricted access to education, payment gaps or maternal law deficiency, to name just a few.

If we start to address these issues, it can be easier to empower women with the tools needed to address local challenges.

Q: What advice would you give to women aspiring to lead positions in the cryptocurrency sector?

Find your voice and don’t be afraid to be heard. Always ask “stupid” questions. You will be surprised that there is no answer to the frequency of men.

Find or build strong other female support groups in the cryptocurrencies around you. Failed fearlessly, then stood up again and moved on.